FISHING BAIT & LURES

Berkley Gulp 2" Minnow Grub

  Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp!...

Blue Fox Minnow Spin 1/4 oz Lure

  Tight minnow action with inline spinner flash. The tight minnow action of the balsa wood body combined with the enticing flash of an inline spinner makes this a very effective combination. Balsa body with baitfish pattern...

Heddon Zara Spook Floating 4 1/2", 3/4 oz Topwater Bait

  The Zara's legendary "walk-the-dog" action has been written about more than any other fishing lure. Whether fish are suspended or working the surface, the distinctive action of the Zara Spooks calls them from great distances, prompting explosive...

Blue Fox Vibrax Mino 3/16 oz Lure

  Hard Bait Spinning Lure 3/16 oz. Weight Great for Trout, Bass, & Panfish

Rapala Husky Jerk Size 10 Fishing Lure

  Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral...

Yamamoto 4" Senko Worm Soft Bait 10 Pack

Tested and proven on California lunkers, Gary Yamamoto's Senko has quickly become a sensation throughout the United States. The Senko's salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal fall...

Rapala Husky Jerk Size 12 Fishing Lure

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral...

Yamamoto 5" Senko Worm Soft Bait 10 Pack

The Yamamoto Slim Senko 5-inch is a firecracker. Custom made to compete and win in any trick worm or slender worm situation, it has what others don't because it always produces that unique Senko® characteristic of shimmying and shifting with tip...

Rapala Husky Jerk Size 14 Fishing Lure

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral...

Rapala Shad Rap RS Size 5 Crankbait

The plastic version of the original Shad Rap, the Shad Rap RS is a little heavier for easier casts in wind. Slightly different "wobble" with a cadence-type rattle plus suspends on the stall like a real baitfish. Premium VMC® black nickel hooks...

Storm Rattlin' Chug Bug 3 1/4" 3/8 oz Topwater Popper

This topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you want to fish it. Either way the fish can’t resist it. Weighted tail for longer casts, a loud rattle and a teaser tail for extra attraction. The...

Strike King Burner 1/2 oz Spinnerbait

The BABY BURNER™ is a premium downsized spinnerbait that is great when the bite is tough. Designed for high speed retrieves, it features a downsized version of the Strike King® RAZ-R-BLADE™ High RPM blades. They are a thin cut willowleaf...

Fishlab Popping Rattle Toads 1 1/8 oz 3 1/2" Floating Lure

The Popping Rattle Toad features a lot of the same components as its brethren.  The Internal Rattle is head-mounted keeping the toad sitting flat on top of the water making a lot of nice drawing in weary fish from a great distance.  The cupped...

Fishlab Rattle Toads 1 1/8 oz 3 1/2" Floating Lure

FishLab Tackle is becoming known for its high quality baits and lifelike swimming actions and this is no exception with the introduction of the Rattle Toad family of frogs for 2020.The Rattle Toad frogs by FishLab are a highly detailed frog bait that is...

Yamamoto Kreature 4" 7 Pack Softbait

Proudly made in the U.S.A., Gary Yamamoto is one of the premier fishing lure companies in the world. From weekend anglers to top tournament fishermen, they all have Yamamoto baits in their arsenal.

Leland Trout Slayer Kit 1/64 oz. 28 pc. Kit

Rapala Shad Rap Size 5 Crankbait

  The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast...

Jackson Cardinal Stream Fly Assortments

Assortments targeted to specific fish environments from the reliable brand, Jackson Cardinal. 6 Pack

Storm WildEye 3" 1/4 oz Live Minnow Swimbait 3 Pack

The WildEye® Live series is the most realistic series of baits available. Internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye®,...

Eppinger Dardevle 3 5/8" 1 oz Spoon Lure

The classic Eppinger® Original Dardevle® Spoon remains the one of the most popular and among the most effective all-around fishing lures on the market today. Cast or trolled, this spoon sports a unique wiggling-and-wobbling action that is...

Rapala Shallow Shad Rap Size 7 Crankbait

The shallow running version of the Shad Rap®. Constructed of premium balsa, it is ideal for fishing skinny water it features precise action, detailed finish and proven fish-catching patterns. Hand-tuned and tank-tested for perfection right out of the...

Booyah Toadrunner 4.5" Bait

The BOOYAH ToadRunner is built around a modified Pad Crasher body. Side rails were added to help the lure plane easier and stay upright. Precisely-sized legs balance and stabilize the ToadRunner in motion, while providing a lifelike appearance and motion...

Z-Man Project Z Chatterbait Weedless .5oz

Fueled by the wants, needs, and recommendations of avid anglers the world over, the Project Z ChatterBait is Z-Man's top-of-the-line bladed swim jig, taking the proven versatility and fish-catching performance of The Original ChatterBait to an entirely...

Rapala Rap-V Blade Lipless Crankbait

The Rapala V Blade provides anglers with the perfect combination of a blade bait and lipless crank to show fish a completely new presentation and look! The Rapala V Blade produces a tight vibration instantly when lifted and descends with a seductive...