FISHING BAIT & LURES

Rapala X Rap Size 10 Jerkbait Lure

  The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the...

Rapala Skitter Pop Size 9 Topwater Lure

  With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same…crushing...

Superfly Grab N Go Fly Assortment

Live Target Frog Walking Bait 4 1/8" 5/8 oz Topwater Lure

A lure for big fish such as Largemouth Bass and Northern Pike. Slim profile Especially effective over submerged grass and timber Internal tungsten ball Soft ‘knock’ sound Easy to walk.

Joe's Flies Hot 4 Trout 5-Pack Lures

Easy trout fishing delivers with Joe’s Flies Hot 4 Trout 5-Pack Lures. Upgraded from the Short Striker classic to oversized #2 spinner blade, a greater flash and decreased retrieve speed produces. The “ez-exchange” clip allows the...

Windel's Muskie Harasser Bucktail 7" Spinner Lure

Turn the fish of 10,000 casts into the fish of one well-placed cast with Windel's Muskie Harasser Bucktail. Windel's heavy willow blade fronts a series of solid-brass beads on heavy-wire foundation. A 5/0 treble ahead of the 3/0 trailer will hold onto...

Live Target Frog Hollow Body 2 1/4" 5/8 oz Topwater Lure

All the attributes to catch big game fish such as Largemouth Bass and Northern Pike Anatomy, detailed color, custom double hook Weedless design for thick slop Soft plastic High hook-up ratios Easy to walk.

Leland Trout Magnet Neon 85 Piece Kit

  The Trout Magnet Neon Kit from Leland Lures is an 85-piece collection of their brightest, deadliest Trout Magnet colors. Sized to fit your trout vest, the Kit comes with 7 different Trout Magnet body colors. Also included are 5 gold, 5 black,...

Live Target Sunfish Shallow Dive 2 1/4" 1/4 oz Crankbait

  Mimics Bluegill or Pumpkinseed Sunfish.  Target Bass, Walleye, and Northern Pike.  Covers a range from 3’-4’ Tight wiggle and soft roll action Metallic flash or matte finish Weight transfer Casts long...

Rapala Scatter Rap Shad Size 7 Crankbait

  The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators...

Rapala Scatter Rap Crank Size 5 Crankbait

Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. The compact Scatter Rap® Crank covers the water, not in depth, but with a wide, erratic sweeping action no other...

Mepps Musky Killer In-Line 3/4oz 5/0 Treble Hook Spinner Bucktail

The Musky Killer® has produced more muskies than any other lure. It casts far and the blade begins turning at the twitch of the wrist.

Live Target Frog Popper 2 1/2" 1/4 oz Topwater Lure

Fish it through open runs, around heavy cover, and near slop.  Designed to ‘spit’ and ‘pop’ across the surface when targeting Largemouth Bass, Smallmouth Bass and Northern Pike.  Great ‘blooping’ sound...

Koppers BlueGill Gloss

Ultra realistic with lifelike scale patterns, gills and fins, also has an enhanced rattle chamber which emits a harmonic frequency proven to attract hunting bass & gamefish. Size: 2-9/16", 1/2 ounce.  

Savage Gear 3D Topwater Duck

  Every spring baby chicks hatch and hungry pike, musky and bass know these are an easy meal waiting to be plucked from the surface. The Savage Gear 3D Duckling mimics a fleeing duck just waiting to be taken out by a large predator...

Live Target Golden Shiner Lipless 2 3/8" 1/4 oz Rattlebait

True multi-species and all-season lure. Unique for winter Walleye vertically jigged through the ice. Perfectly balanced to sit upright when resting on bottom. Works for both feeding and reaction strikes. Color 208 is the perfect match for Florida Golden...

Live Target Rainbow Smelt Shallow Dive 2 3/4" 1/8 oz Jerkbait

A northern region multi-species lure. Target Smallmouth Bass, Walleye, Trout, Salmon, Crappie and Northern Pike where Smelt are common Weight transfer Suspends Deep knock sound Ideal for casting or trolling

River2Sea Whopper Plopper 130 Topwater Lure

  The specially designed tail of the River2Sea® Whopper Plopper makes it an irresistible muskie target. Made of soft and pliable plastic, the tail rotates on the harness to create attractive rumbles at varying speeds and depths. In addition,...

Rapala Skitter Pop Size 7 Topwater Lure

With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same…crushing strikes...

Savage Gear 3D 7 3/4" Rat

  In nature one thing is for certain: Rats and water dont mix when hungry gamefish are near. Every spring unlucky field mice fine their way into a lake or stream and they are a favorite food for Bass, Pike, and Musky. The Savage Gear 3D Rat has a...

Jackall Riser Bait 007 2.75"

From Japan with love, the Jackall Riser Bait 007 delivers a one of a kind, panicked action that recreates the movement of a baitfish as it skitters across the surface in an attempt to evade predators. Designed with a precisely angled, upward metal lip,...

Z-Man Chatterbait Jack Hammer Lure

Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is among the most refined and highly anticipated baits to ever hit the U.S. market. Its flat-bottom, low center of gravity...

Mepps Magnum Musky Killer In-Line 6" 1 1/4 oz Dressed Treble Spinner

Mepps Magnum Musky Killers are packed with all the features musky and trophy pike fishermen look for in a big lure. A heavy #7 solid brass blade maximizes flash and vibration, and produces a thump that can be felt all the way up to your shoulder. In...

Blue Fox Vibrax Super Bou Tandem Blades 7 3/4" 1 3/8 oz Size 8 Lure

  What's the secret to Blue Fox®'s Vibrax® Super Bou? Maybe it's the free-turning brass gear that emits sonic vibration and rattles when rubbing against the bell. Maybe it's the thin, high-vibrating tandem blades, or the Marabou hackle...