FISHING BAIT & LURES

Bill Lewis Rat-L-Trap 3" Mini Trap 1/2 oz Crankbait Lure

  Bill Lewis Outdoors has been making fishing tackle for over 50 years! The Rat-L-Trap® has stood the test of time and proven that it’s the most effective lipless crankbait in the widest variety of conditions. Many will argue that...

Atlas Mr. Trout Sugar Cured Eggs

  Highest quality soft textured eggs. Special sugar cure process forms a creamy center which produces a "milking action" when fished.

Heddon Tiny Torpedo 1 7/8" 1/4 oz Topwater Prop Bait

  Heddon's Torpedo propeller baits are legendary topwater lures that create a tremendous splashing disturbance that;s great for schooling fish feeding on or near the water's surface. Whichever size you're casting, this lure's versatile enough to...

Cotton Cordell Wally Diver 2 1/2" 1/4 oz Crankbait

  The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6...

Rebel Crickhopper 1 1/2" 3/32 oz Crankbait

The Rebel Crickhopper is a big bite for summer and fall bass, trout and other gamefish. The most realistic grasshopper crankbait you can find, the Crickhopper is a tremendous lure when twitched on top, but for trout anglers, a straight medium...

Rebel Jointed Minnow 1 7/8" 3/32 oz Lure

The Rebel Jointed Minnow, commonly referred to as a “broke-back” minnow, produces more action than a solid body lure, which can be key to getting strikes from stubborn or educated bass, walleye and other gamefish. Designed to be fished...

Berkley PowerBait Original Scent Floating Magnum Eggs

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18...

Storm 360GT 4.5" 1/4 oz Searchbait Minnow 3 Pack

The Storm 360GT Searchbait™ takes the final step in swimbait lure design. With attention paid to every detail, the forward development is evident at first glance. Rattling, weighted, life-like jig head perfectly matches body for the...

Zoom 6 1/2" Trick Worm Soft Bait 20 Pack

The Trick Worm was the original floating worm, deadly for twitching and deadsticking weightless for a stealth approach to shallow water bass, but in recent years it has become the gold standard for so much more. Savvy pros have realized that its...

Mepps Aglia In-Line 1/6 oz Dressed Treble Spinner

The Mepps Aglia spinner is the original French spinner. It is the World's #1 Lure. More trophy fish have been caught on the Mepps Aglia than any other lure. The Mepps Aglia is extremely popular with fishermen world-wide because it will catch just about...

Storm WildEye 3" 1/4 oz Live Swim Shad 3 Pack

Tough, yet soft outer body, to give it the feel that matches the life-like swimming action. Internal weights for ideal swimming action and long casting. Paired with a variety of colors and patterns with holographic swimmin’ flash foil for added...

Rebel Pop-R Plus 2 1/2" 1/4 oz Topwater Lure

The Pop-R Plus is a legendary topwater lure that’s got everything the original Pop-R has plus technologically advanced G-Finish color patterns,#6 hooks and a dressed back hook for added attraction. The Pop-R Plus is a versatile bait that can be...

Storm 360GT 3.5" 1/8 oz Searchbait Minnow 3 Pack

The Storm 360GT Searchbait™ takes the final step in swimbait lure design. With attention paid to every detail, the forward development is evident at first glance. Rattling, weighted, life-like jig head perfectly matches body for the...

Storm Original 4 3/8" 1/2 oz ThunderStick Lure

We went back to basics with this one. True in design and manufacturing to the very original. With a natural shape and searching action of a minnow you can’t go wrong. To top it all off, the addition of loud rattles and premium VMC® black...

Berkley Gulp Catfish Chunks 12 Pack

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp! outfishes live...

Rebel Teeny Wee Crawfish 1 1/2" 1/10 oz Lure

The ultralight Rebel Teeny Wee-Crawfish is one of the most popular fishing lures in the world – a standby for all anglers who walk stream banks or small lakes around the world. Its small, lifelike profile entices and catches bass, trout, panfish...

Yamamoto Zako Swimbait 4" 6 Pack

Proudly made in the U.S.A., Gary Yamamoto is one of the premier fishing lure companies in the world. From weekend anglers to top tournament fishermen, they all have Yamamoto baits in their arsenal. 6 Pack Swimbait

Rebel Humpback Slv/Blk

Rebel Magnum Pop-R 3" 1/2 oz Topwater Lure

  The largest Pop-R in the Rebel line-up, the Magnum Pop-Rcreates tremendous surface disturbance to pull in bass and stripers from a long distance. The Pop-R is a legendary topwater bait that’s won hundreds of thousands of dollars for...

Berkley Gulp 2.5" Floating Trout Worm 20 Pack

  Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp!...

Magic Catfish Bait 6 oz Bag

  Attract monster catfish from a distance with bait that appeals to their sense of taste and smell. Easily moldable bait stays on single hooks and treble hooks, even in currents.

Bass Assassin Shad Assassin 5" 8 Pack

  The Bass Assassin® Shad Assassins' unique "fat belly" design draws more strikes than conventional jerkbaits. Soft body texture delivers a fleshy feel that keeps fish hanging on longer. Fish Shad Assassins on the top or below the surface,...

Rat-L-Trap Tiny Trap Crankbait Lure

  No other hardbait can boast the fish-catching success of the Bill Lewis Rat-L-Trap® Tiny Trap®. With its flashy shad-like profile and super-tight wiggle, it's impossible to fish wrong. Match the hatch with this action-packed ultralight.

Berkley Gulp 4" Minnows 8 Pack

  Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formula outfishes live bait...