FISHING BAIT & LURES

Eppinger Dardevle 3 5/8" 1 oz Spoon Lure

The classic Eppinger® Original Dardevle® Spoon remains the one of the most popular and among the most effective all-around fishing lures on the market today. Cast or trolled, this spoon sports a unique wiggling-and-wobbling action that is...

Rapala Shallow Shad Rap Size 7 Crankbait

The shallow running version of the Shad Rap®. Constructed of premium balsa, it is ideal for fishing skinny water it features precise action, detailed finish and proven fish-catching patterns. Hand-tuned and tank-tested for perfection right out of the...

Booyah Toadrunner 4.5" Bait

The BOOYAH ToadRunner is built around a modified Pad Crasher body. Side rails were added to help the lure plane easier and stay upright. Precisely-sized legs balance and stabilize the ToadRunner in motion, while providing a lifelike appearance and motion...

Z-Man Project Z Chatterbait Weedless .5oz

Fueled by the wants, needs, and recommendations of avid anglers the world over, the Project Z ChatterBait is Z-Man's top-of-the-line bladed swim jig, taking the proven versatility and fish-catching performance of The Original ChatterBait to an entirely...

Rapala Rap-V Blade Lipless Crankbait

The Rapala V Blade provides anglers with the perfect combination of a blade bait and lipless crank to show fish a completely new presentation and look! The Rapala V Blade produces a tight vibration instantly when lifted and descends with a seductive...

Keitech FAT Swing Impact 7.8" 2 Pack

The Keitech Swing Impact FAT is a big-bodied soft plastic that gives fish a meatier target. The Swing Impact tail packs a big kick, and the ringed body makes the hook weedless without getting in the way of your hookset. Equipped with two holes in the...

Eppinger Dardevlet Klicker 2 7/8" 3/4 oz Spoon Lure

The classic Dardevle Spoon remains the one of the most popular and among the most effective all-around fishing lures on the market today. Cast or trolled, this spoon sports a unique wiggling-and-wobbling action that is absolutely irresistible to pike,...

Strike King KVD J300 4 1/4" 1/2 oz Deep Dive Jerkbait Lure

The KVD Jerkbait, (KVDJ200, KVDJ300 & KVDJ300D), is the perfect combination of roll, wiggle and flash to attach fish. It combines a weight transfer system for increased castability, 3D eyes and premium black nickle hooks for that action that ONLY a...

Rapala Jointed Shad Rap Size 5 Crankbait

Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Balsa...

Rapala Original Floating Size 11 Fishing Lure

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...

Rapala Jointed J07 Rainbow Trout

Superfly Grab N Go Fly Assortment

Rapala Original Floating Size 9 Fishing Lure

  The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer,...

Panther Martin Hammered Regular Spinner 3 Pack Kit 1/8oz

  Lures that Flash and Reflect Light to attract more fish. Panther Martin Hammered lures in one convenient 3-Pack. In this new PMHM3 kit, we are offering genuine gold and silver plated lures all in a hammered finish that shimmers, glimmers and...

Live Target Baitball Spinner Rig

  With three different wire-frame sizes and two weights in each frame, the LIVETARGET BaitBall Spinner Rig is a versatile lure which can be fished at any depth zone. The three Teaser bodies and willow blade create a vibration and flash which call...

Rapala Jointed Shad Rap Size 9 Crankbait

  Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood...

River2Sea Whopper Plopper 90 Topwater Lure

Whopper Plopper 90 /130 is the little brother of our larger versions; but don't let its little package fool you, this bait has a serious little man's complex.  Built with the same durable construction as the rest of the line with Xtra Strong...

Live Target Hollow Body Sunfish 3" 7/16 oz Topwater Lure

  Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom Trokar double hook. Weedless design makes it ideal for thick cover. Easy to walk slow with a 180° swing, or...

Rapala X Rap Size 10 Jerkbait Lure

  The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the...

Rapala Skitter Pop Size 9 Topwater Lure

  With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same…crushing...

Joe's Flies Hot 4 Trout 5-Pack Lures

Easy trout fishing delivers with Joe’s Flies Hot 4 Trout 5-Pack Lures. Upgraded from the Short Striker classic to oversized #2 spinner blade, a greater flash and decreased retrieve speed produces. The “ez-exchange” clip allows the...

Windel's Muskie Harasser Bucktail 7" Spinner Lure

Turn the fish of 10,000 casts into the fish of one well-placed cast with Windel's Muskie Harasser Bucktail. Windel's heavy willow blade fronts a series of solid-brass beads on heavy-wire foundation. A 5/0 treble ahead of the 3/0 trailer will hold onto...

Leland Trout Magnet Neon 85 Piece Kit

  The Trout Magnet Neon Kit from Leland Lures is an 85-piece collection of their brightest, deadliest Trout Magnet colors. Sized to fit your trout vest, the Kit comes with 7 different Trout Magnet body colors. Also included are 5 gold, 5 black,...

Live Target Sunfish Shallow Dive 2 1/4" 1/4 oz Crankbait

  Mimics Bluegill or Pumpkinseed Sunfish.  Target Bass, Walleye, and Northern Pike.  Covers a range from 3’-4’ Tight wiggle and soft roll action Metallic flash or matte finish Weight transfer Casts long...