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FREE SHIPPING ON ORDERS OVER $99 *Exclusions apply

  • Eppinger Dardevle 3 5/8" 1 oz Spoon Lure Eppinger Dardevle 3 5/8" 1 oz Spoon Lure

    Eppinger Dardevle 3 5/8" 1 oz Spoon Lure

    The classic Eppinger® Original Dardevle® Spoon remains the one of the most popular and among the most effective all-around fishing lures on the market today. Cast or trolled, this spoon sports a unique wiggling-and-wobbling action that is...

    $10.99
  • Rapala Shallow Shad Rap Size 7 Crankbait

    Rapala Shallow Shad Rap Size 7 Crankbait

    The shallow running version of the Shad Rap®. Constructed of premium balsa, it is ideal for fishing skinny water it features precise action, detailed finish and proven fish-catching patterns. Hand-tuned and tank-tested for perfection right out of the...

    $10.99
  • Booyah Toadrunner 4.5" Bait Booyah Toadrunner 4.5" Bait Booyah Toadrunner 4.5" Bait Booyah Toadrunner 4.5" Bait Booyah Toadrunner 4.5" Bait

    Booyah Toadrunner 4.5" Bait

    The BOOYAH ToadRunner is built around a modified Pad Crasher body. Side rails were added to help the lure plane easier and stay upright. Precisely-sized legs balance and stabilize the ToadRunner in motion, while providing a lifelike appearance and motion...

    $10.99 - $12.99
  • Rapala Rap-V Blade Lipless Crankbait Rapala Rap-V Blade Lipless Crankbait Rapala Rap-V Blade Lipless Crankbait Rapala Rap-V Blade Lipless Crankbait

    Rapala Rap-V Blade Lipless Crankbait

    The Rapala V Blade provides anglers with the perfect combination of a blade bait and lipless crank to show fish a completely new presentation and look! The Rapala V Blade produces a tight vibration instantly when lifted and descends with a seductive...

    $9.99 - $10.99
  • Rapala Shallow Shad Rap Size 5 Crankbait

    Rapala Shallow Shad Rap Size 5 Crankbait

      The shallow running version of the Shad Rap®. Constructed of premium balsa, it is ideal for fishing skinny water it features precise action, detailed finish and proven fish-catching patterns. Hand-tuned and tank-tested for perfection right...

    $11.99
  • Rapala Original Floating Size 5 Fishing Lure Rapala Original Floating Size 5 Fishing Lure Rapala Original Floating Size 5 Fishing Lure Rapala Original Floating Size 5 Fishing Lure

    Rapala Original Floating Size 5 Fishing Lure

      The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer,...

    $10.99 - $11.99
  • Rapala Original Floating Size 7 Fishing Lure Rapala Original Floating Size 7 Fishing Lure Rapala Original Floating Size 7 Fishing Lure Rapala Original Floating Size 7 Fishing Lure Rapala Original Floating Size 7 Fishing Lure

    Rapala Original Floating Size 7 Fishing Lure

      The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer,...

    $10.99 - $11.99
  • Eppinger Dardevlet Klicker 2 7/8" 3/4 oz Spoon Lure

    Eppinger Dardevlet Klicker 2 7/8" 3/4 oz Spoon Lure

    The classic Dardevle Spoon remains the one of the most popular and among the most effective all-around fishing lures on the market today. Cast or trolled, this spoon sports a unique wiggling-and-wobbling action that is absolutely irresistible to pike,...

    $11.99
  • Rapala Jointed Shad Rap Size 5 Crankbait Rapala Jointed Shad Rap Size 5 Crankbait Rapala Jointed Shad Rap Size 5 Crankbait Rapala Jointed Shad Rap Size 5 Crankbait

    Rapala Jointed Shad Rap Size 5 Crankbait

    Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Balsa...

    $11.99
  • Rapala Original Floating Size 11 Fishing Lure

    Rapala Original Floating Size 11 Fishing Lure

    The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...

    $11.99
  • Rapala Original Floating Size 9 Fishing Lure Rapala Original Floating Size 9 Fishing Lure Rapala Original Floating Size 9 Fishing Lure

    Rapala Original Floating Size 9 Fishing Lure

      The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer,...

    $11.99 - $12.99
  • Rapala Scatter Rap CountDown Size 7 Crankbait

    Rapala Scatter Rap CountDown Size 7 Crankbait

      Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that...

    $12.99
  • Live Target Baitball Spinner Rig Live Target Baitball Spinner Rig Live Target Baitball Spinner Rig Live Target Baitball Spinner Rig

    Live Target Baitball Spinner Rig

      With three different wire-frame sizes and two weights in each frame, the LIVETARGET BaitBall Spinner Rig is a versatile lure which can be fished at any depth zone. The three Teaser bodies and willow blade create a vibration and flash which call...

    $12.99 - $16.99
  • Bagley Bang O Lure BL5 3/8 oz Fishing Lure

    Bagley Bang O Lure BL5 3/8 oz Fishing Lure

    Ideal for big predators like largemouth bass striking at a wounded shad on the surface or a big pike gobbling perch over a weedbed. Cast it, let it sit, and twitch it. Watch the rings disappear before twitching again. Any slight disturbance means a big...

    $12.99
  • Rapala Scatter Rap Minnow Size 11 Crankbait Rapala Scatter Rap Minnow Size 11 Crankbait

    Rapala Scatter Rap Minnow Size 11 Crankbait

    Though evasive in action, this classic Rapala minnow shape has a graceful, natural wobble for finesse tactics, yet responsive enough to be fished aggressively. Baitfish skitter and scatter when they are pursued by predators – it's this erratic and...

    $12.99
  • Bagley Balsa B2 7/16 oz Fishing Lure

    Bagley Balsa B2 7/16 oz Fishing Lure

    Made to mimic the look and motion of medium forage that large bass prey on. Balance tackle to slightly higher test and stiffer rod for stronger tumble through heavier cover. Retrieve and pause to let  Fishing Lures wobble again. Length: 2...

    $12.99
  • Fishlab Bio Gill Wake Bait 7/8 oz Floating Lure Fishlab Bio Gill Wake Bait 7/8 oz Floating Lure Fishlab Bio Gill Wake Bait 7/8 oz Floating Lure Fishlab Bio Gill Wake Bait 7/8 oz Floating Lure Fishlab Bio Gill Wake Bait 7/8 oz Floating Lure

    Fishlab Bio Gill Wake Bait 7/8 oz Floating Lure

    The Bio-Gill lineup consists of five individual families with swimbaits, wake baits and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action.The Bio-Gill...

    $12.99
  • Fishlab Bio Gill Glide Bait 1 oz Slow Sink Lure Fishlab Bio Gill Glide Bait 1 oz Slow Sink Lure Fishlab Bio Gill Glide Bait 1 oz Slow Sink Lure Fishlab Bio Gill Glide Bait 1 oz Slow Sink Lure Fishlab Bio Gill Glide Bait 1 oz Slow Sink Lure

    Fishlab Bio Gill Glide Bait 1 oz Slow Sink Lure

    The Bio-Gill lineup consists of five individual families with swimbaits, wake baits and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action.The Bio-Gill...

    $12.99
  • Fishlab Bio Gill 1 oz Slow Sink Swimbait Fishlab Bio Gill 1 oz Slow Sink Swimbait Fishlab Bio Gill 1 oz Slow Sink Swimbait Fishlab Bio Gill 1 oz Slow Sink Swimbait Fishlab Bio Gill 1 oz Slow Sink Swimbait

    Fishlab Bio Gill 1 oz Slow Sink Swimbait

    The Bio-Gill lineup consists of five individual families with swimbaits, wake baits and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action.The Bio-Gill...

    $12.99
  • Rapala Jointed Shad Rap Size 9 Crankbait Rapala Jointed Shad Rap Size 9 Crankbait Rapala Jointed Shad Rap Size 9 Crankbait

    Rapala Jointed Shad Rap Size 9 Crankbait

      Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood...

    $13.99
  • River2Sea Whopper Plopper 90 Topwater Lure River2Sea Whopper Plopper 90 Topwater Lure River2Sea Whopper Plopper 90 Topwater Lure River2Sea Whopper Plopper 90 Topwater Lure River2Sea Whopper Plopper 90 Topwater Lure

    River2Sea Whopper Plopper 90 Topwater Lure

    Whopper Plopper 90 /130 is the little brother of our larger versions; but don't let its little package fool you, this bait has a serious little man's complex.  Built with the same durable construction as the rest of the line with Xtra Strong...

    $13.99
  • Rapala BX Minnow 4" Model 10 3/8 oz Fishing Lure Rapala BX Minnow 4" Model 10 3/8 oz Fishing Lure Rapala BX Minnow 4" Model 10 3/8 oz Fishing Lure

    Rapala BX Minnow 4" Model 10 3/8 oz Fishing Lure

      The BX™ Minnow, like the BX™ Swimmer, now give anglers the option to fish a balsa style action in the most extreme, rugged conditions. Truly one-of-a-kind pieces, the actions and the durability are unmatched by any other bait on the...

    $14.99 - $17.99