Hard Baits

War Eagle Double Willow Gold Frame Spinnerbaits

Why use anything other than a War Eagle Spinnerbait with Double Willow Blades when you absolutely have to catch fish? These War Eagle Spinnerbaits are precisely balanced to perform properly right out of the package, and the layered premium silicone...

Fishlab Bio-Minnow Jerkbait Shallow Diver 4 1/2" 1/2 oz Suspending Lure

Can be trolled or casted to a multitude of gamefish.  Minnow details in the face and body structure.  Tight wobble calls to gamefish from a distance. Available in two sizes and come in both shallow and deep-diving models Shallow divers...

Mepps Black Fury 2T Chart

The Mepps Black Fury Spinner with a plain treble hook is a classic and versatile fishing lure. Its unique Black Fury blade design allows it to spin closer to the body compared to the traditional Aglia blade, making it well-suited for fishing in shallow...

Mepps G Comet Mino 2 1/2" 1/4 oz In-Line Spinner Lure

  The Comet Mino is one of Mepps most popular lures. It will catch just about any fish that swims. Bassmaster magazine named the Comet Mino one of the 10 best bass lures of all time. All Comet Minos are carefully airbrushed to ensure realism. Their...

Rapala Jointed Shad Rap Size 4 Crankbait

  Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist. Lightweight and durable...

Rapala Husky Jerk Size 08 Fishing Lure

  Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral...

Arbogast 4 1/2" Jitterbug XL 1 oz Fishing Lure

  The Arbogast Jitterbug is the most-respected topwater lure for night fishing, but also power ignites explosive strikes throughout the day. The Jitterbug’s double cupped lip, placed at precisely the correct angle, produces the loud,...

Rapala Husky Jerk Size 10 Fishing Lure

  Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral...

Blue Fox Minnow Spin 1/8 oz Lure

Tight minnow action with inline spinner flash. The tight minnow action of the balsa wood body combined with the enticing flash of an inline spinner makes this a very effective combination. Balsa body with baitfish pattern selection Natural minnow...

Strike King Burner 1/2 oz Spinnerbait

The BABY BURNER™ is a premium downsized spinnerbait that is great when the bite is tough. Designed for high speed retrieves, it features a downsized version of the Strike King® RAZ-R-BLADE™ High RPM blades. They are a thin cut willowleaf...

Fishlab Popping Rattle Toads 1 1/8 oz 3 1/2" Floating Lure

The Popping Rattle Toad features a lot of the same components as its brethren.  The Internal Rattle is head-mounted keeping the toad sitting flat on top of the water making a lot of nice drawing in weary fish from a great distance.  The cupped...

LiveTarget Crawfish Hollow Body Jig 2in Green/Chartreuse

Form meets function in the LIVETARGET Hollow Body Craw. By strategically aligning two distinct lure families (hollow bodies and jigs), this lure sets a new standard in Craw imitations. The hollow carapace offers more than just a snag resistant design;...

Eppinger Dardevle 3 5/8" 1 oz Spoon Lure

The classic Eppinger® Original Dardevle® Spoon remains the one of the most popular and among the most effective all-around fishing lures on the market today. Cast or trolled, this spoon sports a unique wiggling-and-wobbling action that is...

Rapala Shallow Shad Rap Size 7 Crankbait

The shallow running version of the Shad Rap®. Constructed of premium balsa, it is ideal for fishing skinny water it features precise action, detailed finish and proven fish-catching patterns. Hand-tuned and tank-tested for perfection right out of the...

Rapala Rap-V Blade Lipless Crankbait

The Rapala V Blade provides anglers with the perfect combination of a blade bait and lipless crank to show fish a completely new presentation and look! The Rapala V Blade produces a tight vibration instantly when lifted and descends with a seductive...

Rapala Shad Rap Size 5 Crankbait

  The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast...

Eppinger Dardevlet Klicker 2 7/8" 3/4 oz Spoon Lure

The classic Dardevle Spoon remains the one of the most popular and among the most effective all-around fishing lures on the market today. Cast or trolled, this spoon sports a unique wiggling-and-wobbling action that is absolutely irresistible to pike,...

Storm Rattlin' Chug Bug 3 1/4" 3/8 oz Topwater Popper

This topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you want to fish it. Either way the fish can’t resist it. Weighted tail for longer casts, a loud rattle and a teaser tail for extra attraction. The...

Rapala Jointed Shad Rap Size 5 Crankbait

Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Balsa...

Rapala Original Floating Size 11 Fishing Lure

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...

Rapala Jointed J07 Rainbow Trout

Strike King KVD Deep Diving Jerk Bait Crystal Shad

The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action.

Rapala Original Floating Size 9 Fishing Lure

  The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer,...

Panther Martin Hammered Regular Spinner 3 Pack Kit 1/8oz

  Lures that Flash and Reflect Light to attract more fish. Panther Martin Hammered lures in one convenient 3-Pack. In this new PMHM3 kit, we are offering genuine gold and silver plated lures all in a hammered finish that shimmers, glimmers and...