Zoom Super Fluke 5 1/4" Soft Bait 10 Pack The original soft plastic darting shad imitator can't be beaten around grass and laydowns, where its tempting fall triggers neutral fish. The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal... MSRP: Was: Now: $6.99 - $7.29 Choose Options
Keitech Noisy Flapper Buzzing Frog 3.5" 5 Pack Catch fish like never before with the Keitech Noisy Flapper™ Soft Bait. The reliable bait is shaped like a frog, and features an unmatched kicking action during slow retrieves. Keitech's patented leg design creates sharp ribbed edges that... MSRP: Was: Now: $5.99 - $7.99 Choose Options
Storm 360GT 4.5" 1/4 oz Searchbait Minnow 3 Pack The Storm 360GT Searchbait™ takes the final step in swimbait lure design. With attention paid to every detail, the forward development is evident at first glance. Rattling, weighted, life-like jig head perfectly matches body for the... MSRP: Was: Now: $7.99 - $8.29 Choose Options
Zoom 6 1/2" Trick Worm Soft Bait 20 Pack The Trick Worm was the original floating worm, deadly for twitching and deadsticking weightless for a stealth approach to shallow water bass, but in recent years it has become the gold standard for so much more. Savvy pros have realized that its... MSRP: Was: Now: $5.59 - $7.99 Choose Options
Storm WildEye 3" 1/4 oz Live Swim Shad 3 Pack Tough, yet soft outer body, to give it the feel that matches the life-like swimming action. Internal weights for ideal swimming action and long casting. Paired with a variety of colors and patterns with holographic swimmin’ flash foil for added... MSRP: Was: Now: $7.99 Choose Options
Storm 360GT 3.5" 1/8 oz Searchbait Minnow 3 Pack The Storm 360GT Searchbait™ takes the final step in swimbait lure design. With attention paid to every detail, the forward development is evident at first glance. Rattling, weighted, life-like jig head perfectly matches body for the... MSRP: Was: Now: $6.99 - $7.99 Choose Options
Storm WildEye 2" 1/8 oz Live Swim Shad 3 Pack Tough, yet soft outer body, to give it the feel that matches the life-like swimming action. Internal weights for ideal swimming action and long casting. Paired with a variety of colors and patterns with holographic swimmin’ flash foil for added... MSRP: Was: Now: $7.99 Out of stock
Yamamoto Zako Swimbait 4" 6 Pack Proudly made in the U.S.A., Gary Yamamoto is one of the premier fishing lure companies in the world. From weekend anglers to top tournament fishermen, they all have Yamamoto baits in their arsenal. 6 Pack Swimbait MSRP: Was: Now: $5.99 - $7.99 Choose Options
Berkley Gulp 2.5" Floating Trout Worm 20 Pack Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp!... MSRP: Was: Now: $7.99 - $8.99 Choose Options
Bass Assassin Shad Assassin 5" 8 Pack The Bass Assassin® Shad Assassins' unique "fat belly" design draws more strikes than conventional jerkbaits. Soft body texture delivers a fleshy feel that keeps fish hanging on longer. Fish Shad Assassins on the top or below the surface,... MSRP: Was: Now: $7.99 - $8.99 Choose Options
Berkley Gulp 4" Minnows 8 Pack Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formula outfishes live bait... MSRP: Was: Now: $7.99 - $8.99 Choose Options
Berkley Gulp Alive! 3" 4x7 Minnows Pint Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formula outfishes live bait in head... MSRP: Was: Now: $8.99 Choose Options
Keitech Fat Swing Impact Minnow 4.3" The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits... MSRP: Was: Now: $8.99 Choose Options
Berkley Gulp 2" Minnow Grub Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp!... MSRP: Was: Now: $9.99 Choose Options
Yamamoto 4" Senko Worm Soft Bait 10 Pack Tested and proven on California lunkers, Gary Yamamoto's Senko has quickly become a sensation throughout the United States. The Senko's salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal fall... MSRP: Was: Now: $8.79 - $9.99 Choose Options
Yamamoto 5" Senko Worm Soft Bait 10 Pack The Yamamoto Slim Senko 5-inch is a firecracker. Custom made to compete and win in any trick worm or slender worm situation, it has what others don't because it always produces that unique Senko® characteristic of shimmying and shifting with tip... MSRP: Was: Now: $8.99 - $9.99 Choose Options
Yamamoto Kreature 4" 7 Pack Softbait Proudly made in the U.S.A., Gary Yamamoto is one of the premier fishing lure companies in the world. From weekend anglers to top tournament fishermen, they all have Yamamoto baits in their arsenal. MSRP: Was: Now: $8.99 - $9.99 Choose Options
Storm WildEye 3" 1/4 oz Live Minnow Swimbait 3 Pack The WildEye® Live series is the most realistic series of baits available. Internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye®,... MSRP: Was: Now: $10.99 Choose Options
Keitech FAT Swing Impact 7.8" 2 Pack The Keitech Swing Impact FAT is a big-bodied soft plastic that gives fish a meatier target. The Swing Impact tail packs a big kick, and the ringed body makes the hook weedless without getting in the way of your hookset. Equipped with two holes in the... MSRP: Was: Now: $11.99 Choose Options
Leland Trout Magnet Neon 85 Piece Kit The Trout Magnet Neon Kit from Leland Lures is an 85-piece collection of their brightest, deadliest Trout Magnet colors. Sized to fit your trout vest, the Kit comes with 7 different Trout Magnet body colors. Also included are 5 gold, 5 black,... MSRP: Was: Now: $15.99 Add to Cart
Leland Trout Magnet 152 Piece Kit (TMK) The Trout Magnet 152 piece kit is our original Trout Magnet kit and has a great color selection. Included are (10) brown, black, mint green, white / chartreuse, gold glitter, rainbow glitter, yellow, red, orange, pink, and (20) white... MSRP: Was: Now: $28.99 Add to Cart
