Bill Lewis Outdoors has been making fishing tackle for over 50 years! The Rat-L-Trap® has stood the test of time and proven that it’s the most effective lipless crankbait in the widest variety of conditions. Many will argue that it’s one of the best bass lures ever made. In fact, Outdoor Life referred to RattleTrap™ as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lures article.