FISHING BAIT & LURES

Windel's Muskie Harasser Bucktail 7" Spinner Lure

Turn the fish of 10,000 casts into the fish of one well-placed cast with Windel's Muskie Harasser Bucktail. Windel's heavy willow blade fronts a series of solid-brass beads on heavy-wire foundation. A 5/0 treble ahead of the 3/0 trailer will hold onto...

Joe's Flies Hot 4 Trout 5-Pack Lures

Easy trout fishing delivers with Joe’s Flies Hot 4 Trout 5-Pack Lures. Upgraded from the Short Striker classic to oversized #2 spinner blade, a greater flash and decreased retrieve speed produces. The “ez-exchange” clip allows the...

Live Target Frog Walking Bait 4 1/8" 5/8 oz Topwater Lure

A lure for big fish such as Largemouth Bass and Northern Pike. Slim profile Especially effective over submerged grass and timber Internal tungsten ball Soft ‘knock’ sound Easy to walk.

Superfly Grab N Go Fly Assortment

Rapala Skitter Pop Size 9 Topwater Lure

  With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same…crushing...

Rapala X Rap Size 10 Jerkbait Lure

  The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the...

Live Target Hollow Body Sunfish 3" 7/16 oz Topwater Lure

  Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom Trokar double hook. Weedless design makes it ideal for thick cover. Easy to walk slow with a 180° swing, or...

Mepps Pocket Pac Aglia Plain Trout Assorted Kit

  The Mepps Aglia Trout Pocket Pac features 3 #1 (1/8 oz.) Mepps spinners. It takes the guesswork out of selecting the right lure for trout. Aglias are extremely effective under a wide variety of fishing conditions. This is just one reason the...

Rapala BX Minnow 4" Model 10 3/8 oz Fishing Lure

  The BX™ Minnow, like the BX™ Swimmer, now give anglers the option to fish a balsa style action in the most extreme, rugged conditions. Truly one-of-a-kind pieces, the actions and the durability are unmatched by any other bait on the...

River2Sea Whopper Plopper 90 Topwater Lure

Whopper Plopper 90 /130 is the little brother of our larger versions; but don't let its little package fool you, this bait has a serious little man's complex.  Built with the same durable construction as the rest of the line with Xtra Strong...

Rapala Jointed Shad Rap Size 9 Crankbait

  Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood...

Fishlab Bio Gill 1 oz Slow Sink Swimbait

The Bio-Gill lineup consists of five individual families with swimbaits, wake baits and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action.The Bio-Gill...

Fishlab Bio Gill Glide Bait 1 oz Slow Sink Lure

The Bio-Gill lineup consists of five individual families with swimbaits, wake baits and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action.The Bio-Gill...

Fishlab Bio Gill Wake Bait 7/8 oz Floating Lure

The Bio-Gill lineup consists of five individual families with swimbaits, wake baits and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action.The Bio-Gill...

Bagley Balsa B2 7/16 oz Fishing Lure

Made to mimic the look and motion of medium forage that large bass prey on. Balance tackle to slightly higher test and stiffer rod for stronger tumble through heavier cover. Retrieve and pause to let  Fishing Lures wobble again. Length: 2...

Rapala Scatter Rap Minnow Size 11 Crankbait

Though evasive in action, this classic Rapala minnow shape has a graceful, natural wobble for finesse tactics, yet responsive enough to be fished aggressively. Baitfish skitter and scatter when they are pursued by predators – it's this erratic and...

Bagley Bang O Lure BL5 3/8 oz Fishing Lure

Ideal for big predators like largemouth bass striking at a wounded shad on the surface or a big pike gobbling perch over a weedbed. Cast it, let it sit, and twitch it. Watch the rings disappear before twitching again. Any slight disturbance means a big...

Live Target Baitball Spinner Rig

  With three different wire-frame sizes and two weights in each frame, the LIVETARGET BaitBall Spinner Rig is a versatile lure which can be fished at any depth zone. The three Teaser bodies and willow blade create a vibration and flash which call...

Panther Martin Hammered Regular Spinner 3 Pack Kit 1/8oz

  Lures that Flash and Reflect Light to attract more fish. Panther Martin Hammered lures in one convenient 3-Pack. In this new PMHM3 kit, we are offering genuine gold and silver plated lures all in a hammered finish that shimmers, glimmers and...

Rapala Scatter Rap CountDown Size 7 Crankbait

  Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that...

Rapala Original Floating Size 9 Fishing Lure

  The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer,...

Rapala Original Floating Size 11 Fishing Lure

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...

Rapala Jointed Shad Rap Size 5 Crankbait

Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Balsa...

Strike King KVD J300 4 1/4" 1/2 oz Deep Dive Jerkbait Lure

The KVD Jerkbait, (KVDJ200, KVDJ300 & KVDJ300D), is the perfect combination of roll, wiggle and flash to attach fish. It combines a weight transfer system for increased castability, 3D eyes and premium black nickle hooks for that action that ONLY a...